When I recently heard about the BearingPoint new marketing approach of podcasting, it also reminds me that BearingPoint do have another very innovative approach in marketing. The “Business Empowered” magazine, and I personally found it was also really interesting for a reading tough.
You can access it from the URL below
http://www.businessempowered.com
It releases every quarter, which combines the journalism resources and editorial judgment of Forbes, which is the BearingPoint publishing partner.
Latest version Issue 3
I found that the Issue 2 both of its photo and content was really interesting. China Manifests a New Destiny
The world’s oldest civilization is on the rise. Challenges remain for companies wanting in, but standing on the sidelines is not an option.
Image Courtesy of BearingPoint Inc.
Image Courtesy of BearingPoint Inc.
Recently I read about from Trafcom blog and Marketing Sherpa that BearingPoint started to use podcasts to promote their technical white papers as to stand out in the marketing competition. And the results were fascinating…
Paul Dunay, who’s the Director of Global Financial Services Marketing for BearingPoint, budgeted $1000 extra per new white paper for a podcasting test. And here are the major steps of his compain research,
Step #1. Pick a format
Step #2. Figure out how to measure results
Step #3. Develop the audio brand
Step #4. Promote the podcasts
Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did.
For more details and the results, please visit the following links
How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads (from Marketing Sherpa)
Podcast power promotes white papers (from Trafcom News)
A Podcasting “wow” (from David V. Lorenzo)
Apple iTunes Podcast keywords: BearingPoint
(BearingPoint Executive Insights Podcast)
BearingPoint official podcast audio download URLs:
http://www.bearingpoint.com/datapodcast
http://www.bearingpoint.com/baselpodcast
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